I am a huge fan of natural beauty products. Unfortunately, many times the natural products packaging leaves something to be desired. Clorox bought natural products company Burt's Bees in 2007. I think they have done an excellent job with the launch of their new sensitive product line. The product definitely seems elevated from older Burts Bees products and the soft color palette and simple illustrations speak to the purity and naturalness of the products. I am definitely tempted to buy!